From start to finish: we support every step of your research journey.
Recruitment
We find the best participants. It could be a list from the client or we could recruit them ourselves.
Field
100% human moderation with the help of our proprietary AI to ensure safe conversations.
Follow-up
Customers can follow the field action in real time and can even ask questions to the other customers.
Result
Quick and high-quality analysis
01
User replies via WhatsApp
Text, audio, photo, or screenshot — on the channel he already uses every day. No friction, no login, no external form.
02
Multi-user human moderation through our platform.
A moderator manages hundreds of simultaneous conversations with a guide always available.
03
AI analyzes and human synthesizes.
AI analyzes conversations instantly to help humans gather high-level insights and key findings.
Want to know more details?
Check out the video for a brief explanation.
Why might WhatsApp be an excellent alternative to traditional interviews and forms?
98% of Brazilians use WhatsApp.
We go where the users already are, without login, friction, or bureaucracy.
Real Context
The user sends a photo of the product they just purchased or a screenshot of the error in the app at the moment it occurs.
More honest answers
Family atmosphere, resulting in more honest accounts.
Intelligent Analysis
All this rich audio and text data is processed by our AI, which automatically transcribes and analyzes sentiments.
Temporal Convenience
More time to reflect and develop profound answers.
Security and LGPD
Because we use proprietary AI in our environment, we ensure that all data and conversations are handled with strict confidentiality and care.
Why might WhatsApp be an excellent alternative to traditional interviews and forms?
Pesquisa WhatsApp
Taxa de Abertura
95-98%
Taxa de Clique (CTR)
45-60%
Taxa de Resposta/Conversão
45-60%
Tempo Médio de Resposta
< 3 minutos
Custo por Conversão (ROI)
$0.50 - $2.00
Pesquisa via e-mail
Taxa de Abertura
20-25%
Taxa de Clique (CTR)
2-5%
Taxa de Resposta/Conversão
1-3%
Tempo Médio de Resposta
+90min
Custo por Conversão (ROI)
$5- $20
Pesquisa via SMS
Taxa de Abertura
5-10%
Taxa de Clique (CTR)
10-15%
Taxa de Resposta/Conversão
2-5%
Tempo Médio de Resposta
+5min
Custo por Conversão (ROI)
$3 - $10
See how Easy Conversation can help you.
Study Diary of Experience
See real-world usage, in the exact moment. Capture photos, videos, and audio of the customer's routine and uncover friction points that traditional methods don't reveal.
Purchase Journey and "In Loco" Delivery
See what your customer feels. From unboxing to in-app errors, capture the real journey and receive automatic sentiment reports generated by AI.
Validation of New Features and Prototypes
Test UX directly on WhatsApp. Send flows and concepts to where the user already is. They respond at their own pace, and you can delve deeper into the critical points via individual chat.
Study of Habits and Behaviors
Access the customer's real relationship with money and consumption. The familiar environment of WhatsApp eliminates the "interviewee posture," generating more honest, profound, and spontaneous insights.
Do you have a different challenge?
If your project requires a customized approach or deviates from traditional models, we can talk and discuss it together.
Frequently Asked Questions
What differentiates Easy Conversation from a regular survey form?
Unlike static forms, Easy Conversation happens where the user already is: on WhatsApp. There are no logins or complex interfaces. Furthermore, it's an interactive tool; while a form is passive, here we have human moderators assisted by AI who can delve deeper into answers in real time, capturing audio, video, and photos from the consumer's real-time context.
Is the moderation of conversations done by robots or people?
Moderation is 100% human, ensuring empathy and nuanced perception that only a researcher possesses. Our proprietary AI (Gemini, GPT, Antrophic all in a sandbox) acts as a powerful assistant, organizing hundreds of simultaneous conversations and instantly transcribing audio so the moderator can focus on what matters: generating insights.
How does participant recruitment work?
We are flexible. We can conduct recruitment from scratch based on your target audience profile, or operate the research using a customer database (mailing list) provided by your company. In both cases, we take care of all the initial outreach logistics.
Is my data and the data of the participants secure? (LGPD)
Yes. As an Ipsos solution, we adhere to the strictest global data security and privacy standards. We use proprietary AI in a controlled environment, meaning that conversation information is not shared with public models (such as ChatGPT) and all processes are in full compliance with the LGPD (Brazilian General Data Protection Law).
Can I follow the research as it happens?
Absolutely. The client has real-time visibility into the field. You can observe the interactions and, if an unexpected insight or a new question arises, you can ask the moderator to ask specific questions to the participants during the process.
What type of report do I receive at the end?
You receive a strategic and synthesized analysis. Thanks to our AI, we process large volumes of audio and text quickly, delivering transcripts, sentiment analysis, and key findings illustrated with media (photos/videos) submitted by users.
Is it possible to test prototypes or general links using Easy Conversation?
Yes! It's one of the tool's strongest uses. You can send UX flows, campaign concepts, or prototype links. The user tests and sends feedback (or a screenshot of the error/question) instantly, allowing for an unfiltered view of the user experience.
How much does it cost to conduct a survey?
It depends on the sample. Since all the technology and platform were developed 100% in-house by Ipsos, and because we don't rely on third-party tools and the technology is ours, we can deliver a product with the Ipsos quality seal at a much more affordable price than the market offers.
Customers
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